Choosing a Cheap Food Truck for Your Event: Is the Cheapest Option Really the Best Idea?
- Mike Bisticas
- Mar 13
- 7 min read
Updated: Apr 6
Planning an event can be a lot of work—there are countless details to consider, and one of the most important decisions is choosing the right food for your guests. A food truck can offer a unique, fun, and memorable experience, but with so many options available, how do you choose the best one?
One of the most common approaches people take when selecting a food truck is to go with the cheapest option. After all, sticking to a budget is key for any event. However, is the most affordable choice always the best choice when it comes to catering? Let’s explore why the cheapest food truck might not always be the right answer for your event.

1. Quality of Food Matters
The number one thing people will remember about your event is the food. Whether it’s a wedding, corporate event, or party, guests will often talk about the food long after the event is over. Opting for the cheapest food truck may save you money initially, but you might be sacrificing the quality of the food. Poor-quality food can lead to disappointment and, ultimately, a negative impact on your event's overall experience.
Taste: The food should be delicious and well-prepared. Low-cost food trucks might compromise on the quality of ingredients, leading to bland or even subpar meals.
Presentation: Food trucks that are more expensive often take pride in the presentation and the overall experience, including the aesthetic of the food and the setup. A cheaper truck may not put the same effort into creating a visually appealing display or providing exceptional service.
Quality: Fresh, high-quality ingredients not only enhance the flavor and appearance of the food but also ensure that the meals are safe and nutritious for your guests. Food trucks that use top-tier ingredients tend to produce dishes that are memorable and satisfying, while those cutting corners may rely on lower-quality or processed ingredients, which can result in bland flavors and even potential health risks. When choosing a food truck, consider their sourcing practices—opt for those that prioritize quality ingredients to ensure a delightful culinary experience at your event.
2. Variety and Customization
Depending on your event, you may want a food truck that can offer a variety of options or accommodate dietary restrictions. If you have a mix of guests with different tastes or dietary needs (vegetarians, vegans, gluten-free, etc.), the ability to customize the menu becomes crucial.
Menu Variety: More expensive trucks often have diverse menu options, allowing you to cater to a wide range of preferences and dietary needs. The cheapest trucks may have a more limited menu, which could be a problem if you have a diverse guest list.
Customization: An upscale food truck might offer customizations for specific tastes or allergies, ensuring that everyone is happy with their meal. If you opt for a cheap food truck, they may not offer the same level of flexibility.

3. Reliability and Professionalism
When you hire a food truck for an event, you’re not just paying for the food—you’re also paying for the service and the overall experience. A professional food truck will provide more than just food; they’ll offer reliable service, a smooth experience, and even contribute to the overall vibe of the event.
Punctuality: A professional food truck will arrive on time, set up quickly, and be ready to serve when your guests are hungry. A cheap food truck, on the other hand, might have issues with reliability or show up late, causing stress and delays at your event.
Experience: Well-established food trucks that charge higher fees tend to have experience working at events and understand the nuances of managing large crowds. They’ll be better equipped to handle peak times, long lines, and any issues that arise during the event.
Dependability is a critical factor when selecting a food truck for your event. Many food trucks, especially those that cut corners to keep costs low, may be poorly maintained and prone to frequent mechanical issues. A truck that hasn’t been properly serviced or maintained could break down unexpectedly, leading to delays or even last-minute cancellations. This not only disrupts the flow of your event but also creates unnecessary stress for both you and your guests. To avoid this risk, it’s important to choose a food truck with a good reputation for reliability, one that takes proper care of its vehicle to ensure it shows up on time and ready to serve.
4. Transparency
It’s easy to assume that the cheapest food truck will be the most budget-friendly option. However, it’s important to consider all of the factors that contribute to the overall cost. Sometimes, what seems like a cheaper option might end up being more expensive once you factor in hidden fees.
Additional Fees: Some food trucks may charge extra for things like travel expenses, permits, or gratuity, which can drive up the overall cost. Make sure to inquire about all potential fees upfront.
Portion Sizes: Cheaper food trucks may skimp on portion sizes, leading you to order more than you need and overspending in the end. Meanwhile, higher-priced trucks may offer larger portions or include extras like sides, appetizers, or desserts that make the higher cost more worthwhile.
5. Experience and Reputation
If a food truck is known for offering a high-quality experience, it’s usually worth the investment. Many reputable food trucks have built a solid customer base over time and are known for delivering exceptional meals and service. If you opt for the cheapest truck, you may not know much about their reputation, and you might not be able to rely on reviews or past customer experiences.
Customer Reviews: Look for food trucks that have glowing reviews and a strong presence in the event industry. Word of mouth and customer feedback are excellent indicators of reliability.
Reputation: A higher-priced food truck that consistently delivers high-quality food and service will provide peace of mind. It’s worth investing in a service that’s known for making events memorable.
6. Is a Cheap Food Truck Option Really a good Idea?
While it’s tempting to go with the cheapest food truck, there are some significant risks involved that can affect your event. Things like food safety, cleanliness, and ingredient quality can vary greatly between food trucks, and opting for the least expensive choice might expose you to these potential issues.
Food Safety: Not all food trucks operate with the same level of care when it comes to product expiration dates, storage, and food handling. A cheaper truck may not have the same attention to detail as a more established one, increasing the risk of foodborne illness or poor-quality meals.
Cleanliness and Hygiene: A truck that cuts corners on pricing might also cut corners when it comes to cleanliness. Food trucks that are less expensive may not adhere to the same rigorous sanitation practices, putting your guests at risk and potentially damaging the reputation of your event.
Poor Quality Food: If a food truck cuts corners on staff, ingredients, or processes to save money, it may lead to poor food quality, which can seriously detract from your event’s success and leave your guests disappointed.
7. Labor Costs and Fair Wages
One often overlooked aspect of hiring a food truck is the cost associated with staffing. A reputable food truck will treat its employees fairly, offering them a fair wage and rewarding them with the tips that are often included in the price of the event.
When you hire a cheaper truck, there’s a risk that they may not pay their staff adequately, which can lead to subpar service and a lack of motivation from workers. Food trucks that offer fair compensation to their staff will ensure that their employees are well-rested, focused, and dedicated to providing great service at your event. This includes paying staff for both the service hours and the time spent traveling to and from the location, as well as cleaning up afterward.
For a typical event of 100 people lasting about three hours, they would need on average three workers, collectively investing a total of 18 to 24 hours, at a total labor cost of approximately $450 to $650. This doesn’t include the time spent preparing food before heading to your event or the actual cost of raw ingredients, which can add another significant expense to the overall cost.
Do the math: If the total costs—including labor, ingredients, travel, and service time—don't leave a decent profit for the operator, chances are you’re putting your event at risk. An operator who is not making a fair profit may cut corners on quality or service, potentially leading to a disappointing experience for your guests.
Conclusion: Choose Value, Not Just Price
Choosing a food truck for your event is about more than just saving money. While staying within your budget is important, it’s crucial to balance affordability with the quality, reliability, safety, and experience necessary to ensure your guests have an experience they will enjoy and appreciate.
The cheapest food truck might seem like an attractive option at first, but remember that you’re investing in an experience—one that your guests will remember. Look for a food truck that provides the best value, which may mean choosing one that’s slightly more expensive but offers better food, service, and flexibility. A great food truck can elevate your event and make it unforgettable, so choose wisely!
Remember, a food truck is bringing a restaurant to your doorstep. There are a multitude of expenses involved in running a food truck, from ingredients and labor to maintenance and permits. Be wary of trucks that offer noticeably low prices, as they may not be accounting for these costs properly, potentially sacrificing quality or service. A fair price ensures the business can deliver the best possible experience while covering all their expenses. When in doubt, choose a food truck that values its product, staff, and customer satisfaction, as this will ultimately lead to a much more successful and enjoyable event.
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